Park City is a luxury market. Pricing it like one matters.
Park City has the highest STR rates in Utah and one of the most concentrated ski-tourism economies in North America. The math here is different.
Three resorts, one town. Park City Mountain Resort is the largest ski resort in the US by skiable acres. Deer Valley sits next door, ski-only, with a luxury reputation that drives premium pricing. Combined with The Canyons access (now part of PCMR), Park City owns more than 9,000 inbounds acres within 10 minutes of Old Town. Owners who target the right resort guest at the right rate dominate.
The Sundance lift. The Sundance Film Festival runs late January every year. Properties anywhere in Park City price 4 to 6 times normal weekend rates and book solid 6 months out. Christmas and New Year's Eve weeks layer another 5 to 8x premium with 7-night minimums standard.
Neighborhood pricing reality. Old Town condos run $300 to $500 ADR in ski season, $200 to $300 in summer. Deer Valley estates sit $800 to $2,000+ in ski season. Park Meadows family homes earn $400 to $700 in ski season. Promontory and Glenwild luxury homes start at $600 ADR and stretch past $1,500 for the right week. Set the right rate and your Q1 alone can carry the year.
Summer matters more than people think. Deer Valley concert series, mountain biking, fly fishing on the Provo and Weber rivers, and the surge of Park City summer events drive 50 to 65 percent occupancy May through October. Properties that don't price for summer leave money on the table.
Strict regulations. Park City and Summit County both regulate short-term rentals, and individual HOAs often layer their own restrictions on top. We track rules at all three levels and flag any compliance issue before it becomes an enforcement action.
Your property, in all the right places.
We win when you win.
Enjoy expert property management tailored to maximize your rental income and provide exceptional guest experiences. Every day, every stay.
Full-Service Property Management
Here at TruStay, we take the hassle and headache out of managing your short-term rental. From guest communications to cleaning and maintenance, our full-service approach ensures that both owners and guests enjoy a seamless, worry-free experience. Go ahead and relax knowing we handle everything.
Personalized Guest
Experiences
We believe that every stay should feel unique and memorable. TruStay goes beyond the basics by crafting personalized experiences for every guest, ensuring high satisfaction and repeat bookings. Our attention to detail and commitment to hospitality set us apart in the short-term rental market.
Owner Alignment & Maximized Returns
At TruStay, we prioritize alignment with property owners, ensuring your goals are at the forefront of every decision. Our expertise in pricing strategy, marketing, and guest experience management helps you achieve higher returns while delivering an exceptional experience to your visitors.
The TruStay Process
Our performance-based process ensures we share the risk and reward, holding ourselves accountable to maximize your rental’s potential.
01
Rental Property Review
Reach out to us with your property address, and we’ll get started with an in-depth analysis of your property. We've partnered with industry-leading analytic tools to ensure we get you the most accurate data possible.
02
Personalized Projection
Our team will use the data they've pulled from your address to create a detailed, personalized projection of your property’s performance.
03
Accountability & Results
This is what really sets us apart from our competitors. The projection we share with you isn't just a number, it's a goal we hold ourselves accountable to. We believe that what you pay should be based on real-world results.
04
Constant Improvement
Every three months, we review your property’s performance, adjust payments if necessary, and strategize ways to optimize for the upcoming quarter. Each year, we reset your property’s projection based on the past 12 months, offering recommendations on upgrades and improvements to help you achieve even better results.
How TruStay actually manages your Park City property.
Most management companies pitch you with a brochure. We'll show you the math.
When you sign with us, we set a quarterly revenue goal together. The number isn't a sales pitch. It's based on real comp data from properties in your neighborhood, your bedroom count, your amenity profile, and seasonality. We commit to that number, and our fee for the quarter is set by how we perform against it.
Operationally, here's what we handle:
Listings on Airbnb, Vrbo, Booking.com, Expedia, Tripadvisor, and other major platforms. Each platform reaches a different guest segment, and Park City's luxury guest skews different from the budget guest.
Dynamic pricing tied to ski season demand, the Sundance Festival window, holiday weeks, and Deer Valley summer programming.
24/7 guest messaging with a 2-hour response time SLA. Park City guests expect concierge-level service.
Cleaning coordination with vetted Park City crews experienced in luxury-property turnover, with quality scoring after every turn.
Maintenance dispatch with our preferred handymen (and with your preferred vendors if you have them).
Quarterly owner reports showing actual revenue versus goal, fee tier, occupancy by week, and any incidents or recommendations.
We're physically based in Provo, 45 minutes from Park City. If something happens at your property, someone on our team is there in under an hour. Our cleaning and maintenance partners are based in Park City itself.