Salt Lake City has more demand drivers than any other Utah market.
SLC is a true four-season market, and the calendar matters as much as the location.
LDS General Conference. Twice a year, in early April and early October, more than 100,000 visitors come into the city for a weekend. Hotels sell out months in advance. Properties anywhere in Salt Lake County price 3 to 5 times normal weekend rates and book solid. If you own here and you don't price for these dates, you're leaving four figures on the table per property per year.
Cottonwood Canyons skiing. Brighton, Solitude, Alta, and Snowbird are all within 30 to 45 minutes of downtown. Park City is 45 minutes east. Properties in Cottonwood Heights, Holladay, and the south Avenues that emphasize ski access run $200 to $275 ADR through the December-March window with 75 to 85 percent occupancy.
Conferences and business travel. Salt Palace Convention Center hosts major industry events year-round. Add steady tech-corporate travel from Silicon Slopes and the local SLC tech scene, and downtown 1 and 2-bedroom properties stay near 70 percent occupancy through the work week with $145 to $200 ADR.
Neighborhood characters. Sugar House is walkable and trendy, runs $125 to $175 ADR with 70 to 80 percent year-round occupancy. The Avenues and Capitol Hill skew more historic and slightly higher rate. Downtown is conference-driven. Holladay and Cottonwood Heights are ski-driven.
Other anchors. Utah Jazz games at the Delta Center (October through April), Sundance Film Festival overflow in late January, summer national parks travel through the SLC airport gateway, and U of U athletic events. Each adds predictable demand windows worth pricing aggressively for.
Salt Lake City has its own short-term rental ordinance with registration requirements. We track changes and flag any compliance issue before it becomes an enforcement action.
Your property, in all the right places.
We win when you win.
Enjoy expert property management tailored to maximize your rental income and provide exceptional guest experiences. Every day, every stay.
Full-Service Property Management
Here at TruStay, we take the hassle and headache out of managing your short-term rental. From guest communications to cleaning and maintenance, our full-service approach ensures that both owners and guests enjoy a seamless, worry-free experience. Go ahead and relax knowing we handle everything.
Personalized Guest
Experiences
We believe that every stay should feel unique and memorable. TruStay goes beyond the basics by crafting personalized experiences for every guest, ensuring high satisfaction and repeat bookings. Our attention to detail and commitment to hospitality set us apart in the short-term rental market.
Owner Alignment & Maximized Returns
At TruStay, we prioritize alignment with property owners, ensuring your goals are at the forefront of every decision. Our expertise in pricing strategy, marketing, and guest experience management helps you achieve higher returns while delivering an exceptional experience to your visitors.
The TruStay Process
Our performance-based process ensures we share the risk and reward, holding ourselves accountable to maximize your rental’s potential.
01
Rental Property Review
Reach out to us with your property address, and we’ll get started with an in-depth analysis of your property. We've partnered with industry-leading analytic tools to ensure we get you the most accurate data possible.
02
Personalized Projection
Our team will use the data they've pulled from your address to create a detailed, personalized projection of your property’s performance.
03
Accountability & Results
This is what really sets us apart from our competitors. The projection we share with you isn't just a number, it's a goal we hold ourselves accountable to. We believe that what you pay should be based on real-world results.
04
Constant Improvement
Every three months, we review your property’s performance, adjust payments if necessary, and strategize ways to optimize for the upcoming quarter. Each year, we reset your property’s projection based on the past 12 months, offering recommendations on upgrades and improvements to help you achieve even better results.
How TruStay actually manages your Salt Lake City property.
Most management companies pitch you with a brochure. We'll show you the math.
When you sign with us, we set a quarterly revenue goal together. The number isn't a sales pitch. It's based on real comp data from properties in your neighborhood, your bedroom count, your amenity profile, and seasonality. We commit to that number, and our fee for the quarter is set by how we perform against it.
Operationally, here's what we handle:
Listings on Airbnb, Vrbo, Booking.com, Expedia, Tripadvisor, and other major platforms. Each platform reaches a different guest segment.
Dynamic pricing tied to LDS Conference weekends, ski season demand from the Cottonwood Canyons, Jazz home games, and Salt Palace conference dates.
24/7 guest messaging with a 2-hour response time SLA.
Cleaning coordination with vetted Salt Lake County crews, with quality scoring after every turnover.
Maintenance dispatch with our preferred handymen (and with your preferred vendors if you have them).
Quarterly owner reports showing actual revenue versus goal, fee tier, occupancy by week, and any incidents or recommendations.
We're physically based in Provo, 45 minutes from downtown SLC. If something happens at your property, someone on our team is there in under an hour.