What Provo actually looks like as a short-term rental market
Provo is not a single STR market. It's at least four overlapping ones, and how a property performs depends heavily on which one yours sits in.
BYU and university demand. Brigham Young University drives the most predictable revenue spikes in the city: home football weekends at LaVell Edwards Stadium, parents' weekend, graduation, new-student move-in, alumni events. Owners who price aggressively for these dates can earn 30 to 50 percent of their annual revenue in a handful of weeks.
Tech and Silicon Slopes business travel. Qualtrics, Domo, Pluralsight, Ancestry, and Adobe (in Lehi) bring sustained midweek demand for 1 and 2-bedroom properties under 1,400 square feet. Average daily rates here run between $135 and $185 in 2026, with occupancy in the 60 to 75 percent range for well-managed properties.
Outdoor recreation. Provo Canyon, Sundance Mountain Resort, Utah Lake, Bridal Veil Falls, and the Squaw Peak overlook all draw weekend leisure travelers from Salt Lake and out of state. Larger properties (3+ bedrooms, hot tub, parking for 4+ cars) outperform here, especially November through March for the ski-adjacent crowd and June through August for the lake and hiking crowd.
Local events. Stadium of Fire (the largest July 4 event in the western US), the Utah Valley Marathon, the Freedom Festival, and Utah Valley Convention Center bookings produce predictable demand windows. Owners who set rate floors and minimum-night rules around these dates capture meaningful upside.
Provo is also a regulated market. Short-term rental ordinances in Provo proper, Orem, Pleasant Grove, and surrounding cities differ from one another and from Salt Lake's rules. We track regulation changes by city and flag any compliance issues that affect your property before they become enforcement actions.
Your property, in all the right places.
We win when you win.
Enjoy expert property management tailored to maximize your rental income and provide exceptional guest experiences. Every day, every stay.
Full-Service Property Management
Here at TruStay, we take the hassle and headache out of managing your short-term rental. From guest communications to cleaning and maintenance, our full-service approach ensures that both owners and guests enjoy a seamless, worry-free experience. Go ahead and relax knowing we handle everything.
Personalized Guest
Experiences
We believe that every stay should feel unique and memorable. TruStay goes beyond the basics by crafting personalized experiences for every guest, ensuring high satisfaction and repeat bookings. Our attention to detail and commitment to hospitality set us apart in the short-term rental market.
Owner Alignment & Maximized Returns
At TruStay, we prioritize alignment with property owners, ensuring your goals are at the forefront of every decision. Our expertise in pricing strategy, marketing, and guest experience management helps you achieve higher returns while delivering an exceptional experience to your visitors.
The TruStay Process
Our performance-based process ensures we share the risk and reward, holding ourselves accountable to maximize your rental’s potential.
01
Rental Property Review
Reach out to us with your property address, and we’ll get started with an in-depth analysis of your property. We've partnered with industry-leading analytic tools to ensure we get you the most accurate data possible.
02
Personalized Projection
Our team will use the data they've pulled from your address to create a detailed, personalized projection of your property’s performance.
03
Accountability & Results
This is what really sets us apart from our competitors. The projection we share with you isn't just a number, it's a goal we hold ourselves accountable to. We believe that what you pay should be based on real-world results.
04
Constant Improvement
Every three months, we review your property’s performance, adjust payments if necessary, and strategize ways to optimize for the upcoming quarter. Each year, we reset your property’s projection based on the past 12 months, offering recommendations on upgrades and improvements to help you achieve even better results.
How TruStay actually manages your Provo property
Most management companies pitch you with a brochure. We'll show you the math.
When you sign with us, the first thing we do is set a quarterly revenue goal together. The number isn't a sales pitch. It's based on real comp data from properties in your neighborhood, your bedroom count, your amenity profile, and seasonality. We commit to that number, and our fee for the quarter is set by how we perform against it.
Operationally, here's what we handle:
Listings on Airbnb, Vrbo, Booking.com, Expedia, Tripadvisor, and other major platforms. Each platform reaches a different guest segment.
Dynamic pricing tied to BYU calendar events, Sundance and Provo Canyon seasonality, and weekday tech-traveler demand.
24/7 guest messaging with a 2-hour response time SLA.
Cleaning coordination with vetted Utah County crews, with quality scoring after every turnover.
Maintenance dispatch with our preferred handymen (and with your preferred vendors if you have them).
Quarterly owner reports showing actual revenue versus goal, fee tier, occupancy by week, and any incidents or recommendations.
We're physically based in Provo, not a national call center. If something happens at your property, someone on our team can be there in under 30 minutes.