Sedona Airbnb Occupancy Rates: What to Expect in 2025

Sedona remains one of Arizona’s most popular travel destinations—and a top market for short-term rental owners. But as travel patterns shift and local regulations evolve, many hosts are wondering: what will Sedona Airbnb occupancy rates in 2025 really look like?

If you're an existing host or considering investing in Sedona, understanding occupancy trends can help you set realistic expectations, price smarter, and make better decisions for your property.

Let’s break it down.

1. The Big Picture: What Occupancy Looked Like in Recent Years

Over the past few years, Sedona has seen strong short-term rental performance with average occupancy rates ranging from 65% to 75%, depending on seasonality and property type. Peak months like March, April, October, and November often bring occupancy rates well over 80%, especially for homes with scenic views, patios, and premium amenities.

Winter months can remain steady due to snowbird traffic, while July and August tend to be slower due to the heat.

2. What’s Changing in 2025?

Several factors are shaping Sedona’s STR landscape this year:

Regulatory Pressure

Sedona’s city council and surrounding counties continue to introduce tighter regulations. Permit caps, zoning limits, and occupancy restrictions are becoming more common. Hosts should be aware of:

• Individual permit requirements per unit

• Limits on number of guests per bedroom

• Required tax collection and remittance

Market Saturation

As more properties come online, competition increases. In 2020–2023, inventory growth outpaced demand in some Sedona neighborhoods. This is expected to stabilize somewhat in 2025, but properties that aren’t optimized could see dips in occupancy.

Traveler Preferences

Today’s guests expect more. Remote work, wellness tourism, and extended-stay travel trends are influencing demand in Sedona. Travelers are increasingly seeking:

• Nature access + fast Wi-Fi

• Stylish, updated interiors

• Pet-friendly policies

• Hot tubs, outdoor spaces, and privacy

3. Sedona Airbnb Occupancy Rates in 2025: Our Forecast

Based on current data and projected trends, here’s what we anticipate:

• High-performing properties in desirable areas (with amenities like hot tubs, patios, and strong guest reviews) will likely maintain occupancy rates between 70%–80%.

• Average properties or those without unique features may drop to 55%–65%, especially during off-peak months.

• Luxury rentals and remote-friendly homes may outperform the market if marketed effectively.

Overall, expect more pressure to compete on both quality and service.

4. What Impacts Occupancy the Most?

Want to improve or stabilize your occupancy rate in 2025? These are the biggest drivers:

Professional Photography + Listing Quality

• High-quality visuals get more clicks

• Strong headlines and guest-focused copy help convert searches into bookings

Pricing Strategy

• Dynamic pricing tools help you match demand

• Minimum stay requirements should be optimized for peak vs. off-peak

Guest Reviews

• The quantity and quality of reviews directly influence booking rate

• Response rate, host rating, and cancellation policy also matter

Property Features

• Fast Wi-Fi, hot tubs, fireplaces, and mountain views all increase perceived value

• Smart upgrades = higher occupancy and pricing power

5. How to Position Your Property for Higher Occupancy

If you're trying to boost occupancy in 2025, consider these practical strategies:

• Refresh your photos and listing description

• Offer seasonal promotions or discounts

• Consider switching to a professional manager with proven results

• Accept mid-length stays or traveling professionals in the off-season

• Add amenities like yoga mats, blackout curtains, or a local welcome basket

How TruStay Helps Sedona Hosts Stay Booked

At TruStay, we don’t just manage your property—we help you stay competitive and booked.

Here’s how we help owners improve occupancy and revenue:

• Regular pricing audits based on market conditions

• Strategic listing refreshes to boost visibility

• 24/7 guest support for faster responses and higher ratings

• In-depth property performance tracking

• Amenities guidance and setup

• Hands-free compliance and permitting support

And unlike many property managers, our fees are adjusted based on actual performance, so we’re motivated to help your property succeed.

Final Thoughts

Sedona Airbnb occupancy rates in 2025 will vary depending on property quality,

market positioning, and guest experience. The good news? With the right strategy, you can remain profitable even in a more competitive environment.

Want help increasing your occupancy rate or reviewing a potential investment? Contact TruStay for a free consultation. We’ll give you honest, data-backed feedback—even if it means telling you a property isn’t the right fit.