How to Make Your Airbnb Stand Out in a Crowded Salt Lake City Market

Salt Lake City is a thriving destination for travelers year-round, from ski enthusiasts flocking to the nearby mountains in the winter to business professionals and outdoor adventurers looking for a unique stay. However, with so many Airbnb listings available, standing out from the competition is critical to maximizing bookings and profitability. If you own an Airbnb in Salt Lake City, here’s how you can make your property shine and attract more guests.

1. Optimize Your Listing to Make Your Airbnb Stand Out in Salt Lake City

Use the Right Keywords in Your Title and Description

When travelers search for a place to stay in Salt Lake City, they often use specific keywords. Make sure your Airbnb listing title includes descriptive phrases that highlight your property’s unique features and location.

Example of an optimized title: "Cozy Downtown Salt Lake City Retreat | Near Ski Resorts & Airport"

Your description should also naturally include relevant keywords, such as "Salt Lake City Airbnb," "downtown SLC rental," "ski resort lodging near Salt Lake," and "best Airbnb in Salt Lake City."

Leverage Airbnb SEO Best Practices

• Regularly update your listing to show activity (Airbnb ranks active listings higher).

• Keep your response rate high by replying to inquiries quickly.

• Encourage guests to leave positive reviews, which can improve visibility in search rankings.

• Use high-quality, professional photos (Airbnb favors listings with compelling visuals).

2. Invest in Professional Photography & Staging

First impressions matter, and photos are the first thing potential guests notice. A well-lit, high-resolution gallery can significantly impact your booking rate. Here’s how to enhance your Airbnb photography:

• Use natural lighting to create bright and inviting images.

• Showcase unique features such as mountain views, a cozy fireplace, or an outdoor hot tub.

• Stage the space with attractive decor, fresh flowers, and neatly arranged furniture.

• Capture all essential areas, including the kitchen, bathroom, and any outdoor spaces.

3. Create a Unique & Memorable Experience

A great stay isn’t just about a place to sleep; it’s about the experience. Make your Airbnb a destination by incorporating thoughtful touches:

Design a Distinctive Theme or Style

Salt Lake City attracts diverse visitors, from digital nomads to ski tourists. Consider designing your Airbnb with a unique theme that caters to your ideal guest:

• Modern Industrial Loft: For business travelers and urban explorers.

• Rustic Ski Chalet: Perfect for winter travelers and families.

• Boho Retreat: Appeals to couples and young professionals.

• Tech-Friendly Stay: Ideal for remote workers with high-speed Wi-Fi and ergonomic workspaces.

Provide Premium Amenities

• Fast Wi-Fi for remote workers and business travelers.

• Smart TV with streaming services (Netflix, Disney+, etc.).

• Stocked kitchen with coffee, snacks, and local treats.

• Extra blankets and heated floors for winter guests.

• Outdoor space such as a patio or firepit to enhance the guest experience.

4. Set Competitive & Dynamic Pricing

Pricing can make or break your Airbnb’s success. If your rate is too high, you may deter guests; too low, and you could leave money on the table. Here’s how to optimize pricing:

Use Smart Pricing Tools

Platforms like AirDNA or Airbnb’s Smart Pricing feature can help adjust rates based on demand, seasonality, and competitor pricing.

Consider Discounts & Special Offers

• Offer a weekly or monthly discount for extended stays.

• Create a seasonal promotion during peak travel times.

• Provide a repeat guest discount to encourage return bookings.

5. Enhance Guest Communication & Service

Excellent communication can boost guest satisfaction and lead to more positive reviews, which improve your ranking on Airbnb. Follow these best practices:

Respond Quickly & Proactively

• Use automated messaging to confirm bookings and provide check-in details.

• Answer guest inquiries within one hour to increase your response rate.

Offer a Local Guidebook

Create a customized digital or printed guidebook that includes:

• Top restaurants and cafes in Salt Lake City.

• Best ski resorts within driving distance.

• Nearby hiking trails and outdoor activities.

• Local transportation tips for navigating SLC.

6. Encourage & Leverage 5-Star Reviews

Positive reviews build credibility and increase your chances of getting more bookings. Here’s how to encourage guests to leave glowing feedback:

Go the Extra Mile

• Provide a small welcome gift (local chocolates, coffee, or a hand-written note).

• Ensure the property is spotlessly clean (cleanliness is a top priority for guests).

• Check in with guests via message mid-stay to ensure their experience is smooth.

• Offer late check-out if possible for added convenience.

Politely Ask for Reviews

After a guest checks out, send a friendly message:

“We hope you had an amazing stay! If you enjoyed your time, we’d love for you to leave a review. Your feedback helps future travelers find the perfect place to stay in Salt Lake City. Thanks again!”

7. Market Your Airbnb Beyond the Platform

Relying solely on Airbnb’s search algorithm can limit your booking potential. Expand your reach by marketing your Airbnb elsewhere:

Use Social Media

• Create an Instagram page showcasing your Airbnb with high-quality images.

• Share guest testimonials and behind-the-scenes content.

• Use local hashtags like #SaltLakeCityAirbnb, #StayInSLC, and #SkiUtah.

List on Multiple Booking Platforms

• Consider listing on VRBO, Booking.com, and Expedia to reach a broader audience.

Build a Direct Booking Website

If you plan to grow your rental business, having a personal website with direct booking capabilities can help reduce reliance on third-party platforms and save on fees.

Conclusion

Salt Lake City’s Airbnb market is competitive, but with the right strategies, you can make your listing stand out and attract more guests. Optimizing your Airbnb listing, offering a unique experience, setting competitive pricing, enhancing communication, and leveraging marketing efforts will position your rental for success.

By following these tips, you’ll increase your bookings, improve guest satisfaction, and maximize revenue in one of Utah’s hottest short-term rental markets.

And if you'd rather let someone else take care of it all for you, consider TruStay, an expert Airbnb property management firm in Salt Lake City. TruStay is proud to be the most owner-friendly property management firm, with a unique performance-based fee to help property owners maximize earnings while minimizing stress. Contact us today to learn more!