How to Attract Business Travelers to Your Utah County Airbnb

TL;DR: Business travelers are a growing guest segment in Utah County, especially near Lehi’s Silicon Slopes and Provo’s universities. To attract them, focus on fast Wi-Fi, dedicated workspaces, comfortable beds, and flexible booking options. TruStay helps hosts optimize listings for business travel, boosting both occupancy and reviews.

Utah County is no longer just a family vacation spot. With Lehi’s Silicon Slopes tech hub, Provo’s universities, and a steady flow of conferences and events, business travel is booming in the area. For Airbnb hosts, this creates a valuable opportunity: offering short-term rentals that cater specifically to the needs of professionals.

Unlike tourists, business travelers look for a different set of amenities. They value reliability, comfort, and convenience, and they’re often willing to pay more for it. Here’s how to attract business travelers to your Utah County Airbnb in 2025.

Why Focus on Business Travelers?

• Steady demand year-round: Tech employees, visiting professors, and event attendees don’t just come during peak vacation season.

• Higher nightly rates: Business travel budgets often allow for more premium accommodations.

• Repeat guests: Professionals who travel frequently to Utah County for work may book the same property multiple times.

By tailoring your Airbnb to this audience, you can smooth out seasonal dips in occupancy and keep your calendar full.

Location Matters: Lehi and Provo

Lehi (Silicon Slopes)

• Home to major tech companies like Adobe, Qualtrics, and Podium.

• Hosts who market proximity to these offices can attract mid-week bookings from corporate teams.

Provo

• BYU and UVU bring in professors, researchers, and visiting professionals.

• Conference centers and university events keep hotels packed, and Airbnbs with a professional edge often stand out as quieter alternatives.

If your property is within 10–15 minutes of these hubs, highlight it prominently in your listing title and description.

Key Amenities for Business Travelers

1. Reliable High-Speed Wi-Fi

Strong internet isn’t optional; it’s the number one priority for business guests. List your download/upload speeds in your description to build trust.

2. Dedicated Workspace

• Desk and ergonomic chair in a quiet space.

• Good lighting and easily accessible outlets.

• Even a small nook converted into an office can set you apart.

3. Comfortable Sleep Setup

• High-quality mattresses and blackout curtains.

• Quiet HVAC systems and noise machines if your property is near busy streets.

• Mention “business-travel-ready bedrooms” in your listing copy.

4. Flexible Check-In/Out

Business travelers often arrive late or leave early. Smart locks and self-check-in options make this process smooth. You will make your guests' day if you offer luggage storage, even if you can't accommodate an early check-in.

5. Kitchen Essentials

While many eat out, travelers on longer stays appreciate the ability to cook simple meals. Stock basics like:

• Coffee maker and tea kettle

• Microwave and toaster

• Quality cookware

• Basic cooking supplies such as oil and seasonings

6. Extras That Impress

• Iron and ironing board

• Steamer for clothes

• Extra phone chargers and HDMI cables

• Fast, easy heating and cooling controls

Pricing and Booking Strategy

• Offer midweek discounts: Most business travel occurs Sunday–Thursday.

• Allow single-night stays: Hotels are your competition, flexibility helps.

• Provide receipts or invoices: Business travelers often need them for expense reports.

TruStay helps manage these details so your property consistently appeals to business guests.

How TruStay Helps You Attract Business Travelers

TruStay specializes in matching properties to the right guest type. For Utah County business travelers, we:

• Run income projections to show how catering to this market could boost your revenue.

• Optimize your listing with business-focused keywords and photos.

• Set dynamic pricing to capture demand from conferences and tech events.

• Provide local insights, like which amenities and neighborhoods professionals prefer.

• If you are looking to purchase a rental home, we can help you decide what property has the greatest potential

Whether your property is in Lehi, Provo, or surrounding Utah County, we know how to make it competitive in the business travel market.

Final Thoughts

Business travel is one of the most reliable ways to fill your calendar in Utah County. By offering strong Wi-Fi, a dedicated workspace, and flexible booking options, you’ll stand out to professionals who value convenience and comfort.

Want to know what your home could earn from business travelers? Contact TruStay today for a free projection tailored to your property and location.