Get Your Airbnb Ready for Utah’s Ski Season: What to Do Now
Jul 14, 2025
3 min read
5
Winter in Utah is more than just beautiful snowfall; it’s peak season for Airbnb bookings, especially in popular ski destinations like Park City, Salt Lake City, and Bear Lake. If you own or manage a short-term rental in Utah, the snowy months can bring in some of your highest earnings of the year. But to maximize that opportunity, you need to get your Airbnb ready for Utah's ski season now.
Whether you’re a seasoned host or preparing for your first winter season, this guide breaks down what matters most to winter guests, what you can do to boost bookings and reviews, and how TruStay can help you capitalize on ski season with confidence.
Why Ski Season is So Profitable in Utah
Utah’s world-renowned powder, easily accessible resorts, and steady stream of domestic and international travelers make ski season a gold mine for STR owners. Here's why:
High-demand months: December through March see consistent booking activity.
Park City events: Sundance Film Festival (January) draws high-end guests.
SLC convenience: Proximity to multiple ski resorts and the airport.
Bear Lake winter escapes: Growing popularity for cabin-style getaways with snowshoeing, snowmobiling, and lakefront views.
If you can create a great guest experience during this time, you set yourself up for strong income and 5-star reviews that carry into spring.
What Ski Guests Are Looking For
To make the most of the season, your Airbnb should be tailored to what ski guests actually want. Here’s what matters most:
Gear storage: A place for skis, snowboards, boots, and winter gear.
Drying racks or mudrooms: Wet gear needs space to dry out safely.
Heated floors or cozy extras: Throw blankets, fireplaces, or space heaters go a long way.
Proximity to ski resorts: Be clear about drive times and shuttle options.
Hot tubs or spas: These can make your listing stand out in searches.
Strong Wi-Fi: Many guests are mixing vacation with remote work.
If you want to go the extra mile, offer a printed or digital local ski guide with trail maps, resort overviews, and restaurant suggestions. This adds value and saves your guests time.
Prepare Your Home Now: What to Do This Month
The summer months are the perfect time to prep your property for winter, before the snow falls and the costs rise. Use the off-season to get ahead of the curve while demand (and vendor pricing) is lower. Guests often plan ski trips months in advance, so the sooner your home is ready, the sooner you can start showing up in search results and securing those bookings.
Schedule heating system checkups and make sure everything works efficiently.
Stock up on winter essentials like salt, shovels, snow brushes, and emergency kits.
Check insulation and windows to avoid cold drafts and high energy bills.
Update your listing with new winter-friendly photos and seasonal amenities.
Adjust your pricing calendar to reflect peak demand weeks.
These small details help your listing look polished and feel safe and comfortable for winter travelers.
How TruStay Helps You Maximize the Season
At TruStay, we help short-term rental owners prepare for every season—but winter requires special attention. Our team can:
Review your property and recommend winter upgrades.
Set up dynamic pricing to catch high-value booking windows.
Coordinate vendor check-ins for HVAC, plumbing, and snow removal.
Monitor guest messages and reviews to ensure consistent, positive experiences.
Plus, if you’re just looking into a new investment or want to know how your property could perform this season, we offer data-backed projections for new or existing listings. We can help you assess whether a property is best suited for short-term rentals and how to plan for success.
Ready to Ride the Winter Wave?
The ski season in Utah is full of potential, but preparation is everything. If you want to stay ahead of guest expectations, booking trends, and seasonal challenges, start now.
